Mini-MBA: Brand Development and Marketing Communications

Marketing in the digital era has transformed the way successful companies must think about how they build their brand, share their story & communicate to consumers. The opportunities & tools available have not only vastly expanded across traditional & modern channels; they are integrated & interdependent. This Mini-MBA Program will help you approach marketing goals from a holistic, cross-functional perspective, while maintaining consistent & thoughtful communication. Students must complete a timed and comprehensive exam that evaluates their mastery of core business principles and application. Learner must develop an applied capstone project of the curriculum to a real-world business scenario through an analysis of the course content, and present to faculty for feedback and grading. Learner must successfully complete 35-45 hours of instruction and applied learning which includes but is not limited to: pre-reading, module discussions and relevant exercises. A Bachelor's degree or significant work experience are required prerequisites to admittance. Applicants are assessed for their knowledge and experience, and are accepted based upon their ability to succeed in the program. Program requires tuition payment. This program is offered by the Rutgers Business School Executive Education Center. For more information about our many course offerings, please visit: www.business.rutgers.edu/ee