Mini-MBA: Digital Marketing

Digital marketing is no longer an emerging medium; your consumers regularly make decisions about your company online – long before any traditional communications permeate the mind. Our Mini-MBA in Digital Marketing will empower you to think strategically, not just tactically. You will be able to design an effective digital strategy to deploy to your team and outside partners, support and track the discrete efforts across your organization, and synthesize the data to measure return on investment. Students must complete a timed and comprehensive exam that evaluates their mastery of core business principles and application. Learner must develop an applied capstone project of the curriculum to a real-world business scenario through an analysis of the course content, and present to faculty for feedback and grading. Learner must successfully complete 35-45 hours of instruction and applied learning which includes but is not limited to: pre-reading, module discussions and relevant exercises. A Bachelor's degree or significant work experience are required prerequisites to admittance. Applicants are assessed for their knowledge and experience, and are accepted based upon their ability to succeed in the program. Program requires tuition payment. This program is offered by the Rutgers Business School Executive Education Center. For more information about our many course offerings, please visit: www.business.rutgers.edu/ee